by Eddie Pipkin
Image by mastrminda from Pixabay
I was checking off email a couple of weeks ago, and I clicked on an “IKEA Family” message, because I signed up a while back to be a part of the IKEA family, app and all, for the sole purpose of gaining access to a great discount on a major purchase. I’ll be honest, when I opened the email, I was thinking about how I needed scroll to the bottom to unsubscribe from their marketing blurbs, but the reason I hadn’t done this before was that IKEA’s marketing emails are gorgeous; also compelling. This one really hooked me. It was titled “What’s Your Reason?” and it invited me to click through to a beautifully curated exploration of just what they could do in partnership with ME for the purpose of empowering ME to be a better ME. I laughed