December 26, 2013
By Phil Maynard
Did you know that as many as 90% of people looking for a place to worship will visit the website of a church before making a decision to attend?
The website of the church is today’s equivalent of an advertisement in the yellow pages a decade or two ago. It is a “must do” and “must do well.” Websites must be easy to navigate: invitational and full of pictures, stories, and white space.
Current research indicates that as many as 90% of people will visit a church’s website before making a decision to attend. That’s huge! If the website is going to be such a primary tool for extending hospitality, it is important that the site represent you well. The following are some suggestions about providing a welcoming site:
- Invest the resources to create a professional-looking site. The quality of your website is considered a reflection of the excellence with which you do ministry.
- Keep the website current. I worked with a church a couple of years ago that had a