by Eddie Pipkin
Image by Gerd Altmann from Pixabay
I had mentioned in other blog entries in the past few weeks that NBC had noted significant gains in viewer engagement for their Olympics coverage this year. This good news for the network followed the debacle of viewership non-interest during the previous, pandemic delayed games three years ago. The massive surge in this year’s ratings was credited by analysts to a revised approach to storytelling (cue Snoop Dogg) AND a full-hearted embrace of the powers of streaming. This summer there were more options than ever before for getting your sports fix, and this is increasingly true not just for the Ol